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Naming
Branding
Packaging
UX / UI Design
Interior Design
Art Direction
PhotographyHospitality
Food & Beverage
RestaurantCreative Director:
Rafael de los Santos – Poteleche
Project Management
Laura Gabriela Gutiérrez
Storyteller
Rafael de los Santos – Poteleche
Art Direction
Ian Victor
Design
Giancarlo Rodríguez
Jorge González
Ian Víctor
Motion Graphics
Giancarlo Rodríguez
Ian Victor
Illustration
ZRo
Giancarlo Rodriguez
Ian Victor
Architect / Interiors
Arq. Antonio León
GAMALSAN
Reimagining Digital Upscale Asian Street Food Experience
Gamalsan is a digital pickup and delivery restaurant that emerged during the pandemic, offering high-quality Asian street food. It was launched in mid-2020 when we were all confined to our homes. While many were figuring out how to adapt to the situation, Gamal Haché, one of the most dynamic and successful minds in the entertainment industry in Santo Domingo, approached us with the intent to set a new standard. If premium restaurants provide a unique experience, how can we replicate this in a digital restaurant?
Honorable Eats:
Gamal wanted to reflect a very personal idea (hence the name), honoring his admiration for the legacy and processes of Asian cuisine. It was necessary to create the universe of this brand, starting with the name. The result is a visually rich brand, full of details, where although no one can visit the physical location, they can experience it through social media content. Every touchpoint is an opportunity to convey the concept we titled – Honorable Eats through a graphic download that blends the aesthetics of Tokyo’s alleys with Japanese manga, telling a unique story in the local gastronomy scene through an app that has broken download records in its category, the uniforms of the delivery staff, a carefully designed packaging system, communications, and the design of interiors that, although not open to the public, intrigue those who peek through the digital windows.
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Naming
Branding
Art Direction
PhotographyHospitality
Food & Beverage
RestaurantTeam Lead
Jorge González
Project Management
Pedro Padovani
Jorge González
StorytellerGabriella Febles
Art DirectionJorge González
DesignMicaela Castellanos
Ian Víctor
SANTO PARADISO
Traveler, not a tourist.
A new hotel proposal is set to open in the heart of the Colonial City of Santo Domingo. This new concept needed to combine a ‘Young at heart’ spirit with a social club atmosphere. More than just accommodation, this hotel is a companion and creator of memorable moments for travelers through an urban lifestyle that blends culture, fun, and a free spirit.
After gathering the necessary information, our mission is to create a commercial name proposal that verbally represents its mystique. Based on this, we designed the logo and the entire visual identity system to represent them throughout the client journey.We created an evocative name that sparks curiosity to discover a new form of hospitality. It connects the mystical aspect of urban life with the nature and beauty of the places where it’s located.
Traveling is discovering and discovering oneself. Santo Paradiso is an invitation to open the doors to different unknown experiences that coexist in this meeting place.
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Branding
Art Direction
PhotographyArchitecture
Engineering
Construction
Team Lead
Jorge González
Project Management
Arlette Kotsko
Storyteller
Rafael de los Santos –
Poteleche
Art Direction
Jorge González
Design
María Alicia Peña
Ashly Zabala
Motion Graphics
Ashly Zabala
MASSIEL MEJIA
Leaving a tropical imprint.
With many years of experience in the design and construction fields, architect Massiel Mejía leads her team and oversees Architecture and Landscape projects at her studio, MASSIEL MEJÍA | Architecture and Landscape. Massiel Mejía is a company on the path to change, taking steady steps toward comprehensive growth. With clear objectives and a continuous pursuit of new challenges, expanding operations and need to restructure the business.
To take advantage of this opportunity, they recognize the need to reassess their identity design and brand architecture, as well as expand the visual system that currently represents them. For a business of this nature and in its maturation process, we began by defining what their business is today, analyzing the new opportunities available to them, and the needs that this restructuring entails, but above all, what it means for their audience and the value of the potential strategies implemented.
For this proposal, we based our work on the various foliage and color contrasts inherent to our Caribbean landscape. We used these concepts to reflect a design with character, modern and flexible, exploring the implementation of an easily identifiable and unique icon or monogram.
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Branding
Packaging
UX / UI Design
Interior Design
Art Direction
PhotographyArt & Culture
Team Lead
Ian Victor
Project Management
Laura Gabriela Gutiérrez
Storyteller
Rafael de los Santos –
Poteleche
Art Direction
Ian Victor
Design
Cindy Adames
María Alicia Peña
Micaela Castellanos
Jorge González
Motion Graphics
Ian Victor
Ashly Zabala
Architect / Interiors:
PIIAU
Arq. Emilio Olivo
Arq. Rosa Julián
CASA MELLA RUSSO
Branding that is a history-infused cultural journey.
Casa Mella-Russo is a private, non-profit art center that opens its doors in the heart of the Colonial City of Santo Domingo, housed in a colonial building that combines a living architectural experience with a cultural space featuring the private art collection of its owner.
When we were introduced and understood Altagracia Mella-Russo’s vision, both as a center housing her collection and as a vibrant space connecting the memory of the Colonial City’s past and present with the culture and art of our country, we had a clear starting point to tell this unique story.
The restoration of the house itself and the history it revealed led us to dive into deep research into the beginnings of printing in the Dominican Republic. The records we found in the National Archives served as a source of inspiration for creating a unique alphabet that would represent the distinctive character of Casa Mella-Russo.
As our starting point, the identity system highlights its architectural and flexible functional qualities, allowing us to communicate the multiple roles of a lively and dynamic cultural center like this one. We also designed a series of seals used according to the levels of communication, ranging from commercial, institutional, and secondary seals.
Once again, we had the good fortune to collaborate with our architect friends from PIIAU, who always elevate everything they touch.
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Branding
Art Direction
PhotographyFinance
Team Lead
Jorge González
Project Management
Jorge González
Storyteller
Rafael de los Santos –
Poteleche
Art Direction
Jorge González
Design
Leonal Osoria
Jorge González
Motion Graphics
Giancarlo Rodríguez
Lenny Pichardo
PIONEER
A brand for impact, growth and transformation.
Pioneer is the leading investment fund manager in the market, with a strong focus on social and environmental impact, democratizing investment opportunities nationwide through strategies aimed at meeting sustainable development goals. Pioneer strives to advance steadily and sustainably in the financial landscape, prioritizing the well-being of communities and the environment.
On its 12th anniversary, Pioneer aims to deepen the brand positioning work we’ve been doing over the past few years, this time focusing on revising their brand identity.
We guided them through an internal review process, not only in terms of the identity change but also to continue their growth in a new corporate stage, with a strategy based on their defining foundations: impact, growth, and transformation.
We developed their new identity and the various channels of contact with their audiences. We reinforced the brand concept that has characterized them since their inception, the Golden Ratio, represented as a constantly growing spiral through a seashell. Unified under a contemporary and fresh graphic language that will accompany them in this new stage.
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HK Cosmetics
Branding
PackagingCommunication
Art Direction
PhotographyCosmetics
Personal Care
Creative Director
Rafael de los Santos
Storyteller
Gabriella Febles
Art Director
Brigitte Fondeur
Ian Víctor
Design
Brigitte Fondeur
Maria Alicia Peña
Cindy Adames
Jorge González
AFRO LOVE
A brand that celebrates the love for natural hair from its roots.
Afro Love is an innovative cosmetic product designed for kinky hair. HK Cosmetics, boasting a portfolio of over 300 products, aimed to create a visual identity that embodies the brand’s essence and purpose, a packaging system that visually supports it, and an effective launch campaign for this emerging brand.
We took on the task of designing the logo and visual identity, emphasizing authenticity, freedom, and natural beauty—key elements to resonate with the target audience, but most importantly, the love and care for your hair.
Furthermore, we developed a comprehensive launch campaign encompassing digital marketing strategies, social media, and live events. We leveraged testimonials from influencers and brand ambassadors to build trust and authenticity. Social media played a pivotal role in the campaign, offering engaging and educational content about natural hair care.
The campaign was a tremendous success. In just six months, Afro Love accounted for 10% of HK Cosmetics’ total sales, showcasing its popularity and acceptance in the market. The brand solidified its presence in its home country but expanded internationally, now available in over 10 countries. Recently, Afro Love was featured in 800 Walmart stores across the United States, marking a significant milestone and a substantial expansion of its reach, contributing to HK Cosmetics’ growth and expansion in the global market.
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HK Cosmetics
Branding
Packaging
Art Direction
PhotographyCommunication
Cosmetics
Personal Care
Team Lead
Rafael de los Santos –
Poteleche
Project Management
Chantal Beato
Storyteller
Rafael de los Santos – Poteleche
Gabriella Febles
Art Direction
María Alicia Peña
Design
María Alicia Peña
Motion Graphics
Ashly Zabala
Ian Víctor
CURLY LOVE
A brand that defines the era of the curl revolution.
From the creators of Afro Love comes Curly Love, a brand of cosmetic products formulated specifically for curly hair. After defining our target audience and its unique differentiator, we developed the concept- “The Curl Revolution” inspired by the groovy aesthetics of the 60s. This concept brought the brand’s visual identity to life, portraying a revolution that transforms the world through attitude, personality, and a touch of humor. Included in the packaging system where it featured playful hair care slogans like “Make Curls Not War” and “One For All, All For Curls” prominently on the front.
We executed a comprehensive launch campaign that included social media strategies. We crafted a distinctive visual mood for the brand, utilizing vibrant colors and bold graphics to capture the energy and dynamism of the curl revolution.
Accompanied by a photographic style evocative of the era, adding a magical touch to the aesthetics. The campaign also included collaborations with influencers and brand ambassadors who shared their experiences and tips on curly hair care.
The launch campaign for Curly Love was a resounding success. The brand quickly captured market attention and established itself as a leader in curly hair care. Combining a bold visual identity and a well-executed marketing strategy enabled Curly Love to build a loyal customer base and expand rapidly in the market, achieving the fastest international growth among all the HK Cosmetics products.
Those who embrace their natural curls make a statement, so it was only fitting that @curlylove_rd makes a statement on each bottle with a unique phrase.
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Zuania Minier
Branding
Packaging
Art Direction
PhotographyArts & Crafts
Ceramics
Artisan
Team Lead
Jorge González
Project Management Gabriela Jahn
Storyteller
Jorge González
Art Direction
Jorge González
Design
Micaela Castellanos
SUELOS
Craftsmanship rooted in Caribbean heritage.
Zuania Minier is a visionary with a clear goal of fostering collaboration among the Caribbean islands, particularly between Haiti, Puerto Rico, and the Dominican Republic. She possesses a noble heart and tireless hands, always on the move and driven by her passions. A few months ago, she asked us to design the identity for her new project, where she combines her two great loves—art and design—into functional forms through ceramics.
During the briefing process, Zuania shared the inspiration behind the name ‘Suelos.’ It stems from her connection with clay and the parallel to the meaning of her name—Zuania, a Caribbean term referring to the surfaces of the Western Hemisphere, meaning “firm ground.” This insight led us to explore the topographic maps of Puerto Rico, where she has her studio and artistic ceramics lab, crafting each piece by hand with passion and dedication.
And so, Suelos was born—Antillean craftsmanship, a brand deeply rooted in the Caribbean heritage of its creator, the materials she uses, and the positive energy of her vision.
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Branding
Editorial Design
Interior DesignHospitality
Food & Beverage
RestaurantTeam Lead
Jorge González
Project Management
Pedro Padovani
Storyteller
Jorge González
Art Direction
Jorge González
Lettering
Julio Oropeza
Design
Julio Oropeza
Micaela Castellanos
María Alicia Peña
LOS BUENOS HERMANOS
Handcrafted to makes every meal taste like home.
Raeldo is an actor, producer, cultural manager, and entrepreneur known for creating spaces that blend entertainment with hospitality. With a deep understanding of the needs of this specific neighborhood in the city, he founded Los Buenos Hermanos.
Raeldo López, on our first meeting, said, “Los Buenos Hermanos is ‘real food’.” It’s the vision behind his idea. We immediately connected with the feeling of eating at home, with a warm, familiar, and traditional flavor, just like the lettering.
We designed this identity system to bring his dream to life, and just like their dishes, we created the logo by hand, with love and care as the main ingredient, in collaboration with letterer Julio Oropeza. The result: a system as varied as the daily menu. Enjoy your meal!
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Branding
UX / UI Design
Art DirectionCommunication
Hospitality
Food & Beverage
RestaurantTeam Lead
Jorge González
Project Management Arlette Kotsko
Storyteller
Rafael de los Santos –
Poteleche
Art Direction
Ashly Zabala
Design
Ashly Zabala
Ian Víctor
Motion Graphics
Ashly Zabala
ONE KITCHEN
The easiest way to set up your delivery service in just one stop.
Every revolutionary idea demands new perspectives on the business to uncover a unique value proposition that makes a difference. To build a solid foundation, we start by strategically defining the brand’s key points—its essence, purpose, and pillars—ensuring we create a personality that aligns with its identity. From the very start, we envisioned this business as a real estate service provider for the food and beverage industry—a one-stop solution for delivery and takeout businesses.
ONE KITCHEN is a B2B service offering kitchens with refrigeration, extraction, and distribution facilities with a great prime location. There is no easier way to set up a delivery restaurant and generate revenue immediately. Their ghost kitchen rental services provide an all-in-one solution, allowing clients to focus solely on cooking delicious food.
With the brand strategy defined, we developed the logo and visual identity, leveraging their greatest strength—the versatility and modularity of their spaces, which offer multiple options to meet their client’s needs. The result is a dynamic and flexible identity.
With the identity established, we developed a precise and informative website and launched a campaign with the clear goal of positioning the brand, using the slogan ‘Start right away. Set up in One Kitchen.’
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Naming
Branding
Packaging
UX / UI Design
Art DirectionCommunication
Finance
Tecnology
Team Lead
Ian Víctor
Project Management
Laura Gabriella Gutiérrez
Storyteller
Rafael de los Santos – Poteleche
Gabriella Febles
Art Direction
Ian Víctor
Design
Ashly Zabala
Micaela Castellanos
Motion Graphics
Ashly Zabala
Ian Víctor
Giancarlo Rodríguez
H.WAY
#BankingUp US Hispanic millennials so they achieve it all.
H.Way was founded in 2019 by Lionel, Raúl, and Marcela with a clear mission to bank their community and help create generational wealth. They aimed to develop a digital financial platform that addresses the financial disparity in the Hispanic and Latino communities, one of the fastest-growing and most significant economic forces in the United States. Additionally, they sought to create a digital community that listens and amplifies voices, adhering to a zero-tolerance policy for disparity, inequality, and predatory lending practices, ensuring they receive the attention they deserve.
In 2020, they reached out to our team to develop their name, logo, and visual identity system, including a multi-use illustration system, debit card, packaging, and Brand Identity Manual. To achieve this, we immersed ourselves in the world of fintech, thoroughly understanding its operations, the Hispanic and Latin culture in the US market, the users, and their immediate context, resulting in an identity with a strong and proud personality.
We designed a digital universe that spans from the UX design of the app to their website, which is visually impressive, intuitive, and easy to use. For a banking app like H.Way, user experience is essential, so we created a digital platform that reflects the vibrant and dynamic essence of the Latino community, ensuring it’s accessible to anyone, even those with minimal technological skills in the family.
Additionally, we created the motto “Banking You Up,” which not only serves as their unique positioning but also as a rallying cry. H.Way was born with the vision that people deserve more than just a place to keep their money; they deserve a platform that drives, challenges, and motivates them to keep moving up. We know that when the Latin community receives the right push, no one can stop them.
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