Zuania Minier
Branding
Packaging
Art Direction
Photography
Arts & Crafts
Ceramics
Artisan
Team Lead
Jorge González
Project Management Gabriela Jahn
Storyteller
Jorge González
Art Direction
Jorge González
Design
Micaela Castellanos
SUELOS
Craftsmanship rooted in Caribbean heritage.
Zuania Minier is a visionary with a clear goal of fostering collaboration among the Caribbean islands, particularly between Haiti, Puerto Rico, and the Dominican Republic. She possesses a noble heart and tireless hands, always on the move and driven by her passions. A few months ago, she asked us to design the identity for her new project, where she combines her two great loves—art and design—into functional forms through ceramics.
During the briefing process, Zuania shared the inspiration behind the name ‘Suelos.’ It stems from her connection with clay and the parallel to the meaning of her name—Zuania, a Caribbean term referring to the surfaces of the Western Hemisphere, meaning “firm ground.” This insight led us to explore the topographic maps of Puerto Rico, where she has her studio and artistic ceramics lab, crafting each piece by hand with passion and dedication.
And so, Suelos was born—Antillean craftsmanship, a brand deeply rooted in the Caribbean heritage of its creator, the materials she uses, and the positive energy of her vision.