
Naming
Branding
Art Direction
Photography
Hospitality
Food & Beverage
Restaurant
Team Lead
Jorge González
Project Management
Pedro Padovani
Jorge González
Storyteller
Gabriella Febles
Art Direction
Jorge González
Design
Micaela Castellanos
Ian Víctor
SANTO PARADISO
Traveler, not a tourist.
A new hotel proposal is set to open in the heart of the Colonial City of Santo Domingo. This new concept needed to combine a ‘Young at heart’ spirit with a social club atmosphere. More than just accommodation, this hotel is a companion and creator of memorable moments for travelers through an urban lifestyle that blends culture, fun, and a free spirit.
After gathering the necessary information, our mission is to create a commercial name proposal that verbally represents its mystique. Based on this, we designed the logo and the entire visual identity system to represent them throughout the client journey.
We created an evocative name that sparks curiosity to discover a new form of hospitality. It connects the mystical aspect of urban life with the nature and beauty of the places where it’s located.
Traveling is discovering and discovering oneself. Santo Paradiso is an invitation to open the doors to different unknown experiences that coexist in this meeting place.