Some visual identities are made to be disruptive, while others feel like an instant classic. San Marzano belongs to the latter. It doesn’t try to shout; instead, it whispers elegance with its Art Deco aesthetic, refined typography, and a palette that balances the luxury of gold with the warmth of tomato red—an homage to the San Marzano region, from which the restaurant takes its name. A solid monogram, impeccable stationery, and signages that make you feel like you’ve stepped into a timeless film.

But the experience doesn’t stop at the restaurant. San Marzano is also a salumeria and gelateria, with a packaging system that is pure classic design: thoughtfully crafted labels, wrappers that feel like small gifts, and a cohesive visual language that reinforces its gourmet world without losing an ounce of sophistication. Packaging isn’t just about wrapping—it’s about storytelling.

Every detail breathes the San Marzano identity. From staff uniforms that strike the perfect balance between style and comfort to interior branding, where textures, typography, and colors align seamlessly with the Mediterranean-inspired space. Everything is orchestrated with the precision of those who know that design isn’t just about aesthetics—it’s about experience.