Pioneer is the leading investment fund manager in the market, with a strong focus on social and environmental impact, democratizing investment opportunities nationwide through strategies aimed at meeting sustainable development goals. Pioneer strives to advance steadily and sustainably in the financial landscape, prioritizing the well-being of communities and the environment.

On its 12th anniversary, Pioneer aims to deepen the brand positioning work we’ve been doing over the past few years, this time focusing on revising their brand identity.

We guided them through an internal review process, not only in terms of the identity change but also to continue their growth in a new corporate stage, with a strategy based on their defining foundations: impact, growth, and transformation.

We developed their new identity and the various channels of contact with their audiences. We reinforced the brand concept that has characterized them since their inception, the Golden Ratio, represented as a constantly growing spiral through a seashell. Unified under a contemporary and fresh graphic language that will accompany them in this new stage.