Every revolutionary idea demands new perspectives on the business to uncover a unique value proposition that makes a difference. To build a solid foundation, we start by strategically defining the brand’s key points—its essence, purpose, and pillars—ensuring we create a personality that aligns with its identity. From the very start, we envisioned this business as a real estate service provider for the food and beverage industry—a one-stop solution for delivery and takeout businesses.

ONE KITCHEN is a B2B service offering kitchens with refrigeration, extraction, and distribution facilities with a great prime location. There is no easier way to set up a delivery restaurant and generate revenue immediately. Their ghost kitchen rental services provide an all-in-one solution, allowing clients to focus solely on cooking delicious food.

With the brand strategy defined, we developed the logo and visual identity, leveraging their greatest strength—the versatility and modularity of their spaces, which offer multiple options to meet their client’s needs. The result is a dynamic and flexible identity.

With the identity established, we developed a precise and informative website and launched a campaign with the clear goal of positioning the brand, using the slogan ‘Start right away. Set up in One Kitchen.’