Branding
Art Direction
Photography
Architecture
Engineering
Construction
Team Lead
Jorge González
Project Management
Arlette Kotsko
Storyteller
Rafael de los Santos –
Poteleche
Art Direction
Jorge González
Design
María Alicia Peña
Ashly Zabala
Motion Graphics
Ashly Zabala
MASSIEL MEJIA
Leaving a tropical imprint.
With many years of experience in the design and construction fields, architect Massiel Mejía leads her team and oversees Architecture and Landscape projects at her studio, MASSIEL MEJÍA | Architecture and Landscape. Massiel Mejía is a company on the path to change, taking steady steps toward comprehensive growth. With clear objectives and a continuous pursuit of new challenges, expanding operations and need to restructure the business.
To take advantage of this opportunity, they recognize the need to reassess their identity design and brand architecture, as well as expand the visual system that currently represents them. For a business of this nature and in its maturation process, we began by defining what their business is today, analyzing the new opportunities available to them, and the needs that this restructuring entails, but above all, what it means for their audience and the value of the potential strategies implemented.
For this proposal, we based our work on the various foliage and color contrasts inherent to our Caribbean landscape. We used these concepts to reflect a design with character, modern and flexible, exploring the implementation of an easily identifiable and unique icon or monogram.