For years, the Fundación Grupo Puntacana has offered tours of the Ojos Indígenas Ecological Reserve, always committed to minimizing environmental impact and promoting responsible tourism. With this in mind, Los Ojos Eco Journey was born—an immersive ecological experience that, beyond its stunning freshwater cenotes, includes visits to an apiary, an iguana habitat, and encounters with the majestic Hispaniolan Hawk.

For this new phase, we developed the naming and visual identity of the experience. After in-depth research and site visits, we identified two key elements: the Ojos Indígenas, reflecting the area’s indigenous history, and the Hispaniolan Hawk, a symbol of the region’s rich biodiversity.

These elements merged into the core icon of the identity. From there, we crafted a cohesive visual system extending from digital communications to wayfinding and visitor materials, ensuring a fully immersive and educational experience at every touchpoint.