Gamalsan is a digital pickup and delivery restaurant that emerged during the pandemic, offering high-quality Asian street food. It was launched in mid-2020 when we were all confined to our homes. While many were figuring out how to adapt to the situation, Gamal Haché, one of the most dynamic and successful minds in the entertainment industry in Santo Domingo, approached us with the intent to set a new standard. If premium restaurants provide a unique experience, how can we replicate this in a digital restaurant?

Honorable Eats:

Gamal wanted to reflect a very personal idea (hence the name), honoring his admiration for the legacy and processes of Asian cuisine. It was necessary to create the universe of this brand, starting with the name. The result is a visually rich brand, full of details, where although no one can visit the physical location, they can experience it through social media content. Every touchpoint is an opportunity to convey the concept we titled – Honorable Eats through a graphic download that blends the aesthetics of Tokyo’s alleys with Japanese manga, telling a unique story in the local gastronomy scene through an app that has broken download records in its category, the uniforms of the delivery staff, a carefully designed packaging system, communications, and the design of interiors that, although not open to the public, intrigue those who peek through the digital windows.