At Modafoca, we’re thrilled to have brought to life the brand of a boxing club that trains elite athletes and pushes boxing to the highest level.

Raquel had a clear vision and strong passion but needed to turn her idea into a solid, strategic brand. We applied our methodology to develop a well-defined strategy as the foundation for the entire branding system.

We established the brand’s DNA, personality, positioning, name, and identity, mapping the customer journey to connect with every audience. From naming, visual identity, and uniforms to launch communication, every detail was crafted to capture the club’s essence and resonate with both athletes and boxing enthusiasts.

As the brand took shape, it came to life through collaboration. We worked with CoAn Designs and architect Omar Sansur on interior design, with Hjalmar Gómez refining the lighting. To fully capture the brand’s energy, Carlos Olivero joined the final phase. The result left us knocked out.

Today, Central Boxing Club is a high-performance training space for combat sports professionals and enthusiasts. More than just a club, it’s a platform that builds community, provides visibility, and elevates the sport—giving athletes the tools they need to grow, both in and out of the ring