Afro Love is an innovative cosmetic product designed for kinky hair. HK Cosmetics, boasting a portfolio of over 300 products, aimed to create a visual identity that embodies the brand’s essence and purpose, a packaging system that visually supports it, and an effective launch campaign for this emerging brand.

We took on the task of designing the logo and visual identity, emphasizing authenticity, freedom, and natural beauty—key elements to resonate with the target audience, but most importantly, the love and care for your hair.

Furthermore, we developed a comprehensive launch campaign encompassing digital marketing strategies, social media, and live events. We leveraged testimonials from influencers and brand ambassadors to build trust and authenticity. Social media played a pivotal role in the campaign, offering engaging and educational content about natural hair care.

The campaign was a tremendous success. In just six months, Afro Love accounted for 10% of HK Cosmetics’ total sales, showcasing its popularity and acceptance in the market. The brand solidified its presence in its home country but expanded internationally, now available in over 10 countries. Recently, Afro Love was featured in 800 Walmart stores across the United States, marking a significant milestone and a substantial expansion of its reach, contributing to HK Cosmetics’ growth and expansion in the global market.