{"id":3718,"date":"2025-02-26T16:07:59","date_gmt":"2025-02-26T20:07:59","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=3718"},"modified":"2025-03-06T14:50:45","modified_gmt":"2025-03-06T18:50:45","slug":"san-marzano","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/san-marzano\/","title":{"rendered":"SAN MARZANO"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comercial Davos<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dise\u00f1o de Identidad Visual<\/p>

Packaging<\/p>

Retail<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hospitalidad<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00edder del Equipo<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Creatividad<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Gerente de Proyecto<\/strong><\/p>

Rosibel Pe\u00f1a<\/span><\/p>

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Direcci\u00f3n de Arte<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Dise\u00f1o<\/strong><\/p>

Gina Acosta<\/p>

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Fotograf\u00eda<\/strong><\/p>

Post Digital Agency<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tSAN MARZANO \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un cl\u00e1sico desde el d\u00eda uno.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hay identidades visuales que nacen para ser disruptivas y otras que simplemente se sienten como un viejo conocido desde el primer momento. San Marzano es de las segundas. No intenta gritar, sino susurrarte al o\u00eddo que siempre ha estado ah\u00ed, con su elegancia Art Deco, su tipograf\u00eda refinada y esa paleta de colores que equilibra el lujo del dorado con la calidez del rojo tomate oriundo de la regi\u00f3n de San Marzano, de donde este restaurante saca su nombre. Un monograma s\u00f3lido, papeler\u00eda que enamora y una se\u00f1al\u00e9tica que te hace sentir en una pel\u00edcula de \u00e9poca.<\/span><\/p>

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Pero la experiencia no se queda solo en la puerta del restaurante. San Marzano tambi\u00e9n es una <\/span>salumer\u00eda<\/span><\/i> y <\/span>gelateria<\/span><\/i>con un sistema de empaques que es puro dise\u00f1o cl\u00e1sico: etiquetas bien pensadas, envoltorios que parecen peque\u00f1os regalos y una continuidad visual que refuerza su mundo gourmet sin perder un gramo de sofisticaci\u00f3n. Porque el empaque no es solo para envolver, sino para contar una historia.<\/span><\/p>

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Y si de detalles hablamos, la identidad de San Marzano se respira en cada rinc\u00f3n. Desde los uniformes del staff (que logran ese dif\u00edcil balance entre estilo y comodidad) hasta el marcaje interior, donde texturas, tipograf\u00edas y colores se alinean con el interiorismo mediterr\u00e1neo. Todo orquestado con la precisi\u00f3n de quien sabe que el dise\u00f1o no es solo est\u00e9tica, sino experiencia<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"MDFC_WEB-PORTFOLIO_SAN_MARZANO_19\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Un cl\u00e1sico
\ndesde el d\u00eda uno.<\/p>","protected":false},"featured_media":3720,"parent":0,"menu_order":1,"template":"","meta":{"_acf_changed":false},"work-categories":[10,11,21,54,55],"class_list":["post-3718","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-food-beverage","work-categories-hospitality","work-categories-packaging","work-categories-retail","work-categories-visual-identity-design","entry"],"acf":[],"yoast_head":"\nSAN MARZANO - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/san-marzano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAN MARZANO - Modafoca\" \/>\n<meta property=\"og:description\" content=\"A classic brand from day one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modafoca.com\/es\/works\/san-marzano\/\" \/>\n<meta property=\"og:site_name\" content=\"Modafoca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T18:50:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/modafoca.com\/wp-content\/uploads\/2025\/02\/Portadas_MDFC_Web_SANMARZANO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@losmodafoca\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modafoca.com\\\/works\\\/san-marzano\\\/\",\"url\":\"https:\\\/\\\/modafoca.com\\\/works\\\/san-marzano\\\/\",\"name\":\"SAN MARZANO - 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