{"id":3676,"date":"2025-02-26T09:43:02","date_gmt":"2025-02-26T13:43:02","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=3676"},"modified":"2025-03-06T14:50:59","modified_gmt":"2025-03-06T18:50:59","slug":"central-boxing-club","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/central-boxing-club\/","title":{"rendered":"CENTRAL BOXING CLUB"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Raquel del R\u00edo<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Estrategia de Marca<\/span><\/p>

Naming<\/span><\/p>

Dise\u00f1o de Identidad Visual<\/span><\/p>

Dise\u00f1o Espacio Comercial (Retail)<\/span><\/p>

Customer Journey<\/span><\/p>

Website<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Deporte y Entretenimiento<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00edder del Equipo<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

\u00a0<\/p>

Creatividad<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Gerente de Proyecto<\/strong><\/p>

Arlette Kotsko \/ Rosibel Pe\u00f1a<\/span><\/p>

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Direcci\u00f3n de Arte<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Dise\u00f1o y Lettering<\/strong><\/p>

Leonal Osoria<\/p>

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Ilustraci\u00f3n<\/strong><\/p>

Ian Victor<\/p>

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Arquitectos \/ Interioristas<\/strong><\/p>

Omar Sansur Arquitectos<\/p>

CoAn Designs<\/p>

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Fotograf\u00eda<\/strong><\/p>

Carlos Olivero<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tCENTRAL BOXING CLUB \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Construyendo la instituci\u00f3n extraoficial del boxeo dominicano.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En Modafoca, nos emociona haber dado vida a la marca de un <\/span>boxing club<\/b> que entrena a atletas de \u00e9lite y lleva el boxeo al m\u00e1s alto nivel.<\/span><\/p>

\u00a0<\/p>

Raquel lleg\u00f3 con una visi\u00f3n clara y una gran pasi\u00f3n, pero necesitaba convertir su idea en una marca s\u00f3lida y estrat\u00e9gica. Aplicamos nuestra metodolog\u00eda para desarrollar una estrategia clara que sirviera de base para todo el sistema de branding.<\/span><\/p>

\u00a0<\/p>

Definimos el ADN de la marca, su personalidad, posicionamiento, nombre e identidad, trazando el <\/span>customer journey para conectar con cada audiencia. Desde <\/span>el naming, identidad visual y uniformes hasta la comunicaci\u00f3n de lanzamiento, cada detalle fue dise\u00f1ado para capturar la esencia del club y conectar con atletas y aficionados.<\/span><\/p>

\u00a0<\/p>

En la implementaci\u00f3n, la marca cobr\u00f3 vida, generando sinergias entre equipos y disciplinas. Trabajamos con <\/span>CoAn Designs<\/b> y el arquitecto <\/span>Omar Sansur<\/b> en el interiorismo, con iluminaci\u00f3n de <\/span>Hjalmar G\u00f3mez.<\/b> Para capturar la esencia, <\/span>Carlos Olivero<\/b> se sum\u00f3 en la fase final para las fotos. El resultado nos dej\u00f3 <\/span>knocked out.<\/span><\/p>

\u00a0<\/p>

Hoy, <\/span>Central Boxing Club<\/b> es un espacio de alto rendimiento para atletas y entusiastas del boxeo y deportes de combate. M\u00e1s que un club, es una plataforma que brinda visibilidad, construye comunidad y eleva la disciplina, proporcionando herramientas para su desarrollo dentro y fuera del ring.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Construyendo la instituci\u00f3n extraoficial del boxeo dominicano.<\/p>","protected":false},"featured_media":3709,"parent":0,"menu_order":2,"template":"","meta":{"_acf_changed":false},"work-categories":[18,56,11,22,58,52,55,24],"class_list":["post-3676","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-art-direction","work-categories-customer-journey","work-categories-hospitality","work-categories-illustration","work-categories-naming","work-categories-sports-entertainment","work-categories-visual-identity-design","work-categories-web","entry"],"acf":[],"yoast_head":"\nCENTRAL BOXING CLUB - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/central-boxing-club\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CENTRAL BOXING CLUB - 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