{"id":1724,"date":"2024-05-01T09:21:38","date_gmt":"2024-05-01T13:21:38","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=1724"},"modified":"2025-03-06T14:38:11","modified_gmt":"2025-03-06T18:38:11","slug":"hway","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/hway\/","title":{"rendered":"H.WAY"},"content":{"rendered":"
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tServicios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Naming<\/p>

Branding
Packaging
Dise\u00f1o UX \/ UI
Direcci\u00f3n de Arte<\/p>

Comunicaci\u00f3n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tIndustria<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finanzas<\/p>

Tecnolog\u00eda<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEquipo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u00edder del Equipo<\/b><\/p>

Ian V\u00edctor<\/span><\/p>

\u00a0<\/span><\/i><\/p>

Gerente de Proyecto<\/b><\/p>

Laura Gabriella Guti\u00e9rrez<\/span><\/p>

\u00a0<\/b><\/p>

Creatividad<\/b><\/p>

Rafael de los Santos – Poteleche<\/span><\/p>

Gabriella Febles<\/span><\/p>

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Direcci\u00f3n de Arte<\/b><\/p>

Ian V\u00edctor<\/span><\/p>

\u00a0<\/span><\/p>

Dise\u00f1o<\/b><\/p>

Ashly Zabala<\/span><\/p>

Micaela Castellanos<\/span><\/p>

\u00a0<\/span><\/p>

Motion Graphics<\/b><\/p>

Ashly Zabala<\/span><\/p>

Ian V\u00edctor<\/span><\/p>

Giancarlo Rodr\u00edguez<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tH.WAY \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#BankingUp a los millennials hispanos de EE. UU. para que lo logren todo.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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H.Way fue fundada en 2019 por Lionel, Ra\u00fal y Marcela con una misi\u00f3n clara: bancarizar a su comunidad y ayudar a crear riqueza generacional. Ten\u00edan como objetivo desarrollar una plataforma financiera digital que abordara la disparidad financiera en las comunidades hispanas y latinas, una de las fuerzas econ\u00f3micas de mayor crecimiento y relevancia en los Estados Unidos. Adem\u00e1s, buscaron crear una comunidad digital que escuche y amplifique sus voces, adhiri\u00e9ndose a una pol\u00edtica de tolerancia cero ante la disparidad, la desigualdad y las pr\u00e1cticas de pr\u00e9stamos depredadores, asegurando que reciban la atenci\u00f3n que merecen.<\/p>

\u00a0<\/p>

En 2020, se pusieron en contacto con nuestro equipo para desarrollar su nombre, logotipo y sistema de identidad visual, incluyendo un sistema de ilustraciones de uso m\u00faltiple, tarjeta de d\u00e9bito, empaques y un Manual de Identidad de Marca. Para lograr esto, nos sumergimos en el mundo de las fintech, comprendiendo a fondo su funcionamiento, la cultura hispana y latina en el mercado estadounidense, los usuarios y su contexto inmediato, resultando en una identidad con una personalidad fuerte y orgullosa.<\/p>

\u00a0<\/p>

Dise\u00f1amos un universo digital que abarca desde el dise\u00f1o UX de la aplicaci\u00f3n hasta su sitio web, que es visualmente impresionante, intuitivo y f\u00e1cil de usar. Para una aplicaci\u00f3n bancaria como H.Way, la experiencia del usuario es esencial, por lo que creamos una plataforma digital que refleja la esencia vibrante y din\u00e1mica de la comunidad latina, asegurando que sea accesible para todos, incluso para aquellos con habilidades tecnol\u00f3gicas m\u00ednimas en la familia.<\/p>

\u00a0<\/p>

Adem\u00e1s, creamos el lema \u201cBanking You Up\u201d, que no solo sirve como su posicionamiento \u00fanico, sino tambi\u00e9n como un grito de llamada. H.Way naci\u00f3 con la visi\u00f3n de que las personas merecen m\u00e1s que solo un lugar para guardar su dinero; merecen una plataforma que las impulse, desaf\u00ede y motive a seguir avanzando. Sabemos que cuando la comunidad latina recibe el impulso adecuado, nadie puede detenerla.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

#BankingUp a los millennials hispanos de EE. UU. para que lo logren todo.<\/p>","protected":false},"featured_media":1490,"parent":0,"menu_order":14,"template":"","meta":{"_acf_changed":false},"work-categories":[18,17,20,6,22,19,21,8,23,24],"class_list":["post-1724","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-art-direction","work-categories-branding","work-categories-communication","work-categories-finance","work-categories-illustration","work-categories-motion","work-categories-packaging","work-categories-technology","work-categories-ux-ui","work-categories-web","entry"],"acf":[],"yoast_head":"\nH.WAY - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/hway\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H.WAY - Modafoca\" \/>\n<meta property=\"og:description\" content=\"A brand for #BankingUp US Hispanic millennials so they achieve it all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modafoca.com\/es\/works\/hway\/\" \/>\n<meta property=\"og:site_name\" content=\"Modafoca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T18:38:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/modafoca.com\/wp-content\/uploads\/2024\/04\/Portadas_MDFC_Web_HWAY.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@losmodafoca\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modafoca.com\\\/works\\\/hway\\\/\",\"url\":\"https:\\\/\\\/modafoca.com\\\/works\\\/hway\\\/\",\"name\":\"H.WAY - 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