{"id":1518,"date":"2024-04-25T11:08:52","date_gmt":"2024-04-25T15:08:52","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=1518"},"modified":"2025-03-06T14:43:37","modified_gmt":"2025-03-06T18:43:37","slug":"curly-love","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/curly-love\/","title":{"rendered":"CURLY LOVE"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HK Cosmetics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tServicios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Branding
Packaging
Direcci\u00f3n de Arte
Fotograf\u00eda<\/p>

Comunicaci\u00f3n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cosm\u00e9ticos<\/p>

Cuidado Personal<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00edder del Equipo<\/b><\/p>

Rafael de los Santos –<\/p>

Poteleche<\/p>

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Gerente de Proyecto<\/b><\/p>

Chantal Beato<\/p>

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Creatividad<\/b><\/p>

Rafael de los Santos – Poteleche<\/p>

Gabriella Febles<\/p>

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Direcci\u00f3n de Arte<\/b><\/p>

Mar\u00eda Alicia Pe\u00f1a<\/p>

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Dise\u00f1o<\/b><\/p>

Mar\u00eda Alicia Pe\u00f1a<\/p>

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Motion Graphics<\/b><\/p>

Ashly Zabala<\/p>

Ian V\u00edctor<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tCURLY LOVE \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una marca que define la era de la revoluci\u00f3n del rizo.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De los creadores de Afro Love llega Curly Love, una marca de productos cosm\u00e9ticos formulada espec\u00edficamente para el cabello rizado. Despu\u00e9s de definir nuestra audiencia objetivo y su diferenciador \u00fanico, desarrollamos el concepto \"La Revoluci\u00f3n del Rizo\" inspirado en la est\u00e9tica vibrante de los a\u00f1os 60. Este concepto dio vida a la identidad visual de la marca, retratando una revoluci\u00f3n que transforma el mundo a trav\u00e9s de la actitud, la personalidad y un toque de humor. Incluido en el sistema de empaque donde se destacaban esl\u00f3ganes divertidos para el cuidado del cabello como \u201cMake Curls Not War\u201d y \u201cOne For All, All For Curls\u201d en la parte frontal.<\/p>

\u00a0<\/p>

Ejecutamos una campa\u00f1a de lanzamiento integral que incluy\u00f3 estrategias en redes sociales. Creamos un ambiente visual distintivo para la marca, utilizando colores vibrantes y gr\u00e1ficos audaces para capturar la energ\u00eda y dinamismo de la revoluci\u00f3n del rizo.<\/p>

Acompa\u00f1ada por un estilo fotogr\u00e1fico evocador de la \u00e9poca, a\u00f1adiendo un toque m\u00e1gico a la est\u00e9tica. La campa\u00f1a tambi\u00e9n incluy\u00f3 colaboraciones con influencers y embajadores de la marca que compartieron sus experiencias y consejos sobre el cuidado del cabello rizado.<\/p>

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La campa\u00f1a de lanzamiento de Curly Love fue un \u00e9xito rotundo. La marca r\u00e1pidamente capt\u00f3 la atenci\u00f3n del mercado y se consolid\u00f3 como l\u00edder en el cuidado del cabello rizado. La combinaci\u00f3n de una identidad visual audaz y una estrategia de marketing bien ejecutada permiti\u00f3 a Curly Love construir una base de clientes leales y expandirse r\u00e1pidamente en el mercado, logrando el crecimiento internacional m\u00e1s r\u00e1pido entre todos los productos de HK Cosmetics.<\/p>

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Aquellos que abrazan sus rizos naturales hacen una declaraci\u00f3n, por lo que era apropiado que @curlylove_rd <\/a>hiciera una declaraci\u00f3n en cada botella con una frase \u00fanica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"MDFC-WEB-PORTFOLIO-CL_03\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Una marca que define la era de la revoluci\u00f3n del rizo.<\/p>","protected":false},"featured_media":1549,"parent":0,"menu_order":10,"template":"","meta":{"_acf_changed":false},"work-categories":[18,7,17,21,23],"class_list":["post-1518","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-art-direction","work-categories-beauty-care","work-categories-branding","work-categories-packaging","work-categories-ux-ui","entry"],"acf":[],"yoast_head":"\nCURLY LOVE - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/curly-love\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CURLY LOVE - Modafoca\" \/>\n<meta property=\"og:description\" content=\"Brand creation for products that define the love era of the curl revolution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modafoca.com\/es\/works\/curly-love\/\" \/>\n<meta property=\"og:site_name\" content=\"Modafoca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T18:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/modafoca.com\/wp-content\/uploads\/2024\/04\/Portadas_MDFC_Web_CL-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@losmodafoca\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modafoca.com\\\/works\\\/curly-love\\\/\",\"url\":\"https:\\\/\\\/modafoca.com\\\/works\\\/curly-love\\\/\",\"name\":\"CURLY LOVE - 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