{"id":1514,"date":"2024-04-25T11:09:34","date_gmt":"2024-04-25T15:09:34","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=1514"},"modified":"2025-03-06T14:43:30","modified_gmt":"2025-03-06T18:43:30","slug":"afro-love","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/afro-love\/","title":{"rendered":"AFRO LOVE"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HK Cosmetics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tServicios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Branding
Packaging<\/p>\n

Comunicaci\u00f3n<\/p>\n

Direcci\u00f3n de Arte
Fotograf\u00eda<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cosm\u00e9ticos<\/p>

Cuidado Personal<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Director Creativo<\/strong><\/p>

Rafael de los Santos<\/p>

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Creatividad<\/strong><\/p>

Gabriella Febles<\/p>

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Direcci\u00f3n de Arte<\/strong><\/p>

Brigitte Fondeur<\/p>

Ian V\u00edctor<\/p>

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Dise\u00f1o<\/strong><\/p>

Brigitte Fondeur<\/p>

Maria Alicia Pe\u00f1a<\/p>

Cindy Adames<\/p>

Jorge Gonz\u00e1lez<\/p>

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tAFRO LOVE \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una marca que celebra el amor por el cabello natural desde la ra\u00edz.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Afro Love es un producto cosm\u00e9tico innovador dise\u00f1ado para el cabello rizado y natural. HK Cosmetics, con un portafolio de m\u00e1s de 300 productos, buscaba crear una identidad visual que encarnara la esencia y el prop\u00f3sito de la marca, un sistema de empaque que lo respalde visualmente y una campa\u00f1a de lanzamiento efectiva para esta marca emergente.<\/p>\n\n
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Nos encargamos de dise\u00f1ar el logotipo y la identidad visual, enfatizando la autenticidad, la libertad y la belleza natural, elementos clave para resonar con la audiencia objetivo, pero lo m\u00e1s importante, el amor y el cuidado por tu cabello.<\/p>\n\n
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Adem\u00e1s, desarrollamos una campa\u00f1a de lanzamiento integral que abarc\u00f3 estrategias de marketing digital, redes sociales y eventos en vivo. Aprovechamos los testimonios de influencers y embajadores de la marca para generar confianza y autenticidad. Las redes sociales jugaron un papel fundamental en la campa\u00f1a, ofreciendo contenido atractivo y educativo sobre el cuidado del cabello natural.<\/p>\n\n
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La campa\u00f1a fue un \u00e9xito rotundo. En solo seis meses, Afro Love represent\u00f3 el 10% de las ventas totales de HK Cosmetics, demostrando su popularidad y aceptaci\u00f3n en el mercado. La marca no solo consolid\u00f3 su presencia en su pa\u00eds de origen, sino que tambi\u00e9n se expandi\u00f3 internacionalmente, estando ahora disponible en m\u00e1s de 10 pa\u00edses. Recientemente, Afro Love fue presentada en 800 tiendas Walmart en todo Estados Unidos, marcando un hito significativo y una expansi\u00f3n sustancial de su alcance, contribuyendo al crecimiento y expansi\u00f3n de HK Cosmetics en el mercado global.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Una marca que celebra el amor por el cabello natural desde la ra\u00edz.<\/p>","protected":false},"featured_media":1546,"parent":0,"menu_order":9,"template":"","meta":{"_acf_changed":false},"work-categories":[18,7,17,20,21],"class_list":["post-1514","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-art-direction","work-categories-beauty-care","work-categories-branding","work-categories-communication","work-categories-packaging","entry"],"acf":[],"yoast_head":"\nAFRO LOVE - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/afro-love\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AFRO LOVE - Modafoca\" \/>\n<meta property=\"og:description\" content=\"Brand creation for kinky hair products made with love from its roots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modafoca.com\/es\/works\/afro-love\/\" \/>\n<meta property=\"og:site_name\" content=\"Modafoca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T18:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/modafoca.com\/wp-content\/uploads\/2024\/04\/Portadas_MDFC_Web_AL-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@losmodafoca\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modafoca.com\\\/works\\\/afro-love\\\/\",\"url\":\"https:\\\/\\\/modafoca.com\\\/works\\\/afro-love\\\/\",\"name\":\"AFRO LOVE - 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