{"id":1459,"date":"2024-04-26T11:11:05","date_gmt":"2024-04-26T15:11:05","guid":{"rendered":"https:\/\/modafoca.com\/?post_type=works&p=1459"},"modified":"2025-03-06T14:43:18","modified_gmt":"2025-03-06T18:43:18","slug":"pioneer","status":"publish","type":"works","link":"https:\/\/modafoca.com\/es\/works\/pioneer\/","title":{"rendered":"PIONEER"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Branding
Direcci\u00f3n de Arte
Fotograf\u00eda<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tIndustria<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finanzas<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEquipo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u00edder del Equipo<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

\u00a0<\/p>

Gerente de Proyecto<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Creatividad<\/strong><\/p>

Rafael de los Santos –<\/p>

Poteleche<\/p>

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Direcci\u00f3n de Arte<\/strong><\/p>

Jorge Gonz\u00e1lez<\/p>

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Dise\u00f1o<\/strong><\/p>

Leonal Osoria<\/p>

Jorge Gonz\u00e1lez<\/p>

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Motion Graphics<\/strong><\/p>

Giancarlo Rodr\u00edguez<\/p>

Lenny Pichardo<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\n\t\t\t\tPIONEER \n\t\t\t<\/h2> \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una marca para el impacto, el crecimiento y la transformaci\u00f3n.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pioneer es el principal administrador de fondos de inversi\u00f3n en el mercado, con un fuerte enfoque en el impacto social y ambiental, democratizando las oportunidades de inversi\u00f3n a nivel nacional a trav\u00e9s de estrategias orientadas a cumplir con los objetivos de desarrollo sostenible. Pioneer se esfuerza por avanzar de manera constante y sostenible en el panorama financiero, priorizando siempre el bienestar de las comunidades y el medio ambiente.<\/p>

\u00a0<\/p>

Con motivo de su 12\u00ba aniversario, Pioneer busca profundizar en el trabajo de posicionamiento de marca que hemos venido realizando en los \u00faltimos a\u00f1os, esta vez centr\u00e1ndose en revisar su identidad de marca.<\/p>

\u00a0<\/p>

Los guiamos a trav\u00e9s de un proceso de revisi\u00f3n interna, no solo en t\u00e9rminos del cambio de identidad, sino tambi\u00e9n para continuar su crecimiento en una nueva etapa corporativa, con una estrategia basada en sus fundamentos definitorios: impacto, crecimiento y transformaci\u00f3n.<\/p>

\u00a0<\/p>

Desarrollamos su nueva identidad y los diversos canales de contacto con su audiencia. Reforzamos el concepto de marca que los ha caracterizado desde su creaci\u00f3n, la Proporci\u00f3n \u00c1urea, representada como una espiral en constante crecimiento a trav\u00e9s de un caracol marino. Todo unificado bajo un lenguaje gr\u00e1fico contempor\u00e1neo y fresco que los acompa\u00f1ar\u00e1 en esta nueva etapa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Una marca para el impacto, el crecimiento y la transformaci\u00f3n.<\/p>","protected":false},"featured_media":1491,"parent":0,"menu_order":7,"template":"","meta":{"_acf_changed":false},"work-categories":[18,17,6],"class_list":["post-1459","works","type-works","status-publish","has-post-thumbnail","hentry","work-categories-art-direction","work-categories-branding","work-categories-finance","entry"],"acf":[],"yoast_head":"\nPIONEER - Modafoca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modafoca.com\/es\/works\/pioneer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIONEER - Modafoca\" \/>\n<meta property=\"og:description\" content=\"An investment fund redesigned for impact, growth, and transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/modafoca.com\/es\/works\/pioneer\/\" \/>\n<meta property=\"og:site_name\" content=\"Modafoca\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T18:43:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/modafoca.com\/wp-content\/uploads\/2024\/04\/Portadas_MDFC_Web_PIONEER.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"1156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@losmodafoca\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/modafoca.com\\\/works\\\/pioneer\\\/\",\"url\":\"https:\\\/\\\/modafoca.com\\\/works\\\/pioneer\\\/\",\"name\":\"PIONEER - 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